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What is Matcha?

Matcha Shortages Explained: Why Supply Can’t Keep Up (And Why Nomu Refuses to Cut Corners)

Matcha Shortages Explained: Why Supply Can’t Keep Up (And Why Nomu Refuses to Cut Corners)

15 days ago
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Written by Tessa Stockdale

Discover what’s behind the global Japanese matcha shortage in 2025. From Uji farms to stone-ground grinders, supply can’t keep up with soaring demand. Learn why ceremonial grade matcha prices are rising and how Nomu ensures New Zealand can enjoy authentic, lab-tested Uji matcha powder with no fillers or fake claims.

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Farro Fresh Instagram Competition T&Cs:

The giveaway runs from 5pm, Sunday 14 September to 7pm, Sunday 28 September 2025.

To enter, purchase any Nomu Matcha product from Farro Fresh, take a photo of your Farro haul featuring Nomu Matcha, and share it to your Instagram Story tagging @nomumatcha_ and @farrofresh.

Three (3) winners will be randomly selected to receive a Farro Fresh voucher equal to the value of their shop, up to a maximum of $100 NZD.

Proof of purchase may be required to claim the prize.

Open to New Zealand residents only. Entrants must have a public Instagram profile to be eligible.

This promotion is hosted solely by Nomu Matcha and is not sponsored, endorsed, or administered by Farro Fresh or Instagram.

Nomu reserves the right to verify entries and amend or cancel the promotion at any time.